RAD designs, LLC

Welcome Home Interior Design is a small Minneapolis area interior consulting and design business. They contracted us to develop a new business card and graphical "look" for the business. As a part of this process, we needed to invent a new typographical treatment for the company that better represented their style and approach to design.

The design needed to communicate warmth and stability in order to help reinforce the name of the business. There was no need to over-complicate the design as the contact information needed to be minimal.

Our solution was to create a tiling pattern using the warmth of earth tones to give the cards a stylized appearance. This also allowed the typographical treatment of the company name to stand out clearly.