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SFQ Identity
Logo Design
Spring Forest Qigong (SFQ) is a product-driven, service-oriented center that educates people on the power of health and positive energy. SFQ was re-aligning their company and needed a clean, vibrant mark that communicated a feeling of health and energy.
The idea behind the logo was to use the curved marks around the outside symbolize movement, as well as give the appearance of leaves around a flower. This ties into both the movement as well as freshness and growth elements that are strong elements of the SFQ brand.