As Java River was getting ready for their startup and grand opening, they contracted us to help develop their brand identity and various marketing collateral. One of the items we designed was the wall mounted menus displayed behind the counter for customer ordering.
Each of the three menus are approximately 3ft x 6ft in size - and the logo watermark tied the three boards together as it spanned the three menus.
Our focus was to compliment the atmosphere and vibe in the store that Java River had been very intentional about creating. We translated that into a graphical "look" that offers the customer a consistent experience, while remaining legible and easy to scan.