RAD designs, LLC

The challenge for FishTV was to design an interface that would compliment the function and purpose of the product but maintain simple, clear navigation. The target audience for this product includes men and women, recreational users and avid fishermen, and also includes a wide age range. Because of this, we had to be mindful not to make the interface too masculine, and make sure it would be simple to navigate for a wide-range of potential customers.

We accomplished this by designing the interface to showcase the product in use on the homepage, and steer visitors to one of three locations once landing on the site. The three navigation elements on the homepage covers all points of entry for the site, purchase the product, find replacement parts & accessories, or contact the company for any other needs. We also designed the interface to appear as if it were underwater to visually re-inforce the purpose of the product.